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Who We Are
We are J.S. Rothrock Counseling —a group of counselors who believe therapy should bring clarity, not confusion.
We serve teens and adults who want to feel empowered and in control again.
Our Purpose
We help you restore order, peace, and meaning.
Our work joins together science and soul—practical psychology shaped by respect, ethics, and stewardship.
CALL NOW 540-416-2350
Our Framework
Clarity → Leverage → Momentum
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Clarity: See what’s really bothering you.
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Leverage: Build habits that hold under pressure.
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Momentum: Turn progress into pattern.
We use proven methods—challenging thought patterns, planning the right responses, and strength-based approaches—applied with patience, and a little humor.
Who We Serve
We help adults and teens who feel:
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Worn out from trying to stay strong
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Distracted or overwhelmed by life
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Stuck in behavior patterns that no longer work
Sessions are online for anyone located in Virginia.
Leadership
Sam Rothrock Ph.D., LPC leads the practice and supervises all clinicians.
His background blends counseling, advocacy, and education.
Every counselor here works under active supervision and quality review so clients receive care that’s both personal and precise.
What Guides Us
We stay Focused on best practice, not trends.
We act as Champions for our clients both in and out of session.
We stay Deliberate, adjusting to data, not impulse.
We remain Aligned—science and spirit in honest balance.
We see the work as Sacred, finding meaning in duty and mercy in mastery.
We act Redemptively, helping restore dignity without pity.
What Makes Us Different
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Straight talk, not buzzwords
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Small steps that promote real change
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Growth that leads to freedom, not dependence
We won’t carry you; we’ll walk beside you until you can move freely again.
Accepted Insurance
Call Now:
540-416-5023
Aetna
Anthem
Carelon
Cigna
United
Optum
Oscar
Medicaid
Medicare